Should you build your own Asana?
Switch to ClickUp or Trello. ClickUp’s free plan has no member cap, and Trello costs $5 a user against Asana’s $10.99.
Short answer
Asana Starter costs $10.99 per user per month, about $1,980 over 3 years for five people. Trello Standard is $5 a user, about $900 for the same team, and ClickUp’s free plan has no cap on members. ClickUp imports Asana projects directly. Building your own task manager would cost about $2,700 over 3 years, so building loses.
- Buy for 3 years
- $1,978 Starter, $10.99/mo × 5 seats
- Build and run for 3 years
- $2,725 30 h to build, 1.5 h/mo upkeep
- Verdict
- SWITCH Money and risk combined
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Cheaper options
Asana pricing in 2026
| Plan | Billed yearly | Billed monthly |
|---|---|---|
| Starter Typical | $10.99/seat/mo | $13.49/seat/mo |
| Advanced | $24.99/seat/mo | $30.49/seat/mo |
Free plan: 2 users, unlimited tasks and projects, and list, board and calendar views
Paying too much? A team of one or two can stay on the free plan, which keeps unlimited tasks and projects.
Per user, billed annually, from Asana’s pricing page in USD. Monthly billing is $13.49 and $30.49. Checked October 26, 2026.
Run your own numbers
Defaults are a typical small team at $30/hour. Change anything.
Buying is about $747 cheaper over 3 years.
3-year totals. Building includes your time, upkeep, running costs and one month of an AI app builder ($25). Change any number to match your situation.
What you’d build
- Projects with list and board views
- Tasks with assignees, due dates, subtasks and comments
- Email and in-app notifications
- A My Tasks view and simple team permissions
Our estimate for a small database, hosting and an email sending service.
What you’d give up
- Timeline and Gantt views, reporting dashboards and forms
- Unlimited automations and custom templates
- Slack, Google Drive and 100+ other integrations
- Mobile apps with push notifications
Risks the price doesn’t show
Two people editing the same task is where homemade boards break.
Email and push alerts need a sending service and care to stay out of spam folders.
A good phone experience is real extra work.
When the verdict flips
Switch to BUY if you rely on Advanced features such as Portfolios, Goals and workload views, which cheaper tools handle less well. Switch to BUILD only if tasks are part of your own product.
Sources
Build hours are our estimates for one person using an AI app builder. How we score. Spotted a wrong price? Tell us on X @BuildictHQ.
Related verdicts
ClickUp
Project management
Buy it, or start on the free plan. At $7 a user, ClickUp costs far less than building even a slice of it.
- Buy, 3 yrs
- $1,260
- Build, 3 yrs
- $4,363
Jira
Project management
Buy it, and start free. Jira costs nothing for up to 10 users, and Standard runs about $8 a user beyond that.
- Buy, 3 yrs
- $2,851
- Build, 3 yrs
- $5,425
Linear
Project management
Switch to Plane. It imports Linear issues and cycles, is free for up to 12 people, and Pro costs $6 a user against Linear’s $10.
- Buy, 3 yrs
- $1,800
- Build, 3 yrs
- $5,053