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Task and project management

Should you build your own Asana?

Switch to ClickUp or Trello. ClickUp’s free plan has no member cap, and Trello costs $5 a user against Asana’s $10.99.

SWITCH

Short answer

Asana Starter costs $10.99 per user per month, about $1,980 over 3 years for five people. Trello Standard is $5 a user, about $900 for the same team, and ClickUp’s free plan has no cap on members. ClickUp imports Asana projects directly. Building your own task manager would cost about $2,700 over 3 years, so building loses.

Buy for 3 years
$1,978
Starter, $10.99/mo × 5 seats
Build and run for 3 years
$2,725
30 h to build, 1.5 h/mo upkeep
Verdict
SWITCH
Money and risk combined

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Cheaper options

Asana pricing in 2026

PlanBilled yearlyBilled monthly
Starter Typical$10.99/seat/mo$13.49/seat/mo
Advanced$24.99/seat/mo$30.49/seat/mo

Free plan: 2 users, unlimited tasks and projects, and list, board and calendar views

Paying too much? A team of one or two can stay on the free plan, which keeps unlimited tasks and projects.

Per user, billed annually, from Asana’s pricing page in USD. Monthly billing is $13.49 and $30.49. Checked October 26, 2026.

Run your own numbers

Defaults are a typical small team at $30/hour. Change anything.

If you buy Asana
If you build it
Buy
$1,978
Build
$2,725

Buying is about $747 cheaper over 3 years.

3-year totals. Building includes your time, upkeep, running costs and one month of an AI app builder ($25). Change any number to match your situation.

What you’d build

  • Projects with list and board views
  • Tasks with assignees, due dates, subtasks and comments
  • Email and in-app notifications
  • A My Tasks view and simple team permissions

Our estimate for a small database, hosting and an email sending service.

What you’d give up

  • Timeline and Gantt views, reporting dashboards and forms
  • Unlimited automations and custom templates
  • Slack, Google Drive and 100+ other integrations
  • Mobile apps with push notifications

Risks the price doesn’t show

Real-time syncMedium

Two people editing the same task is where homemade boards break.

NotificationsMedium

Email and push alerts need a sending service and care to stay out of spam folders.

MobileMedium

A good phone experience is real extra work.

When the verdict flips

Switch to BUY if you rely on Advanced features such as Portfolios, Goals and workload views, which cheaper tools handle less well. Switch to BUILD only if tasks are part of your own product.

Sources

Asana pricing

Build hours are our estimates for one person using an AI app builder. How we score. Spotted a wrong price? Tell us on X @BuildictHQ.

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