Should you build your own beehiiv?
Buy it, but stay on the free plan until you need paid subscriptions or automations.
Short answer
beehiiv is free up to 2,500 subscribers with unlimited sends. Lite costs $49 a month at 1,000 subscribers on yearly billing, about $1,760 over three years, and adds automations, paid subscriptions at a 0% take rate and the ad network. A homemade newsletter platform would cost about $4,600 over the same period, and deliverability and payments stay your problem. Ghost (41% less) and Kit (33% less) are worth a look if you don’t use the ad network.
- Buy for 3 years
- $1,764 Lite, 1,000 subscribers, $49/mo
- Build and run for 3 years
- $4,645 40 h to build, 2.5 h/mo upkeep
- Verdict
- BUY Money and risk combined
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Cheaper options
beehiiv pricing in 2026
| Plan | Billed yearly | Billed monthly |
|---|---|---|
| Lite, 1,000 subscribers Typical | $49/mo | $59/mo |
| Lite, 2,500 subscribers | $69/mo | $79/mo |
| Pro, 1,000 subscribers | $95/mo | $109/mo |
| Pro, 2,500 subscribers | $129/mo | $149/mo |
Free plan: Up to 2,500 subscribers with unlimited email sends
Paying too much? The Free plan covers up to 2,500 subscribers with unlimited sends, so stay there until you need automations, paid subscriptions at a 0% take rate or the ad network.
Billed yearly, read in USD on beehiiv’s pricing page by list size. Billed monthly, the same Lite and Pro plans cost $59 and $109 at 1,000 subscribers, and $79 and $149 at 2,500. Checked October 26, 2026.
Run your own numbers
Defaults are a typical small team at $30/hour. Change anything.
Buying is about $2,881 cheaper over 3 years.
3-year totals. Building includes your time, upkeep, running costs and one month of an AI app builder ($25). Change any number to match your situation.
What you’d build
- A newsletter editor and public archive on your own domain
- Signup forms that write to your own subscribers table
- Sending through an email API with unsubscribe and bounce handling
- Paid subscriptions through Stripe Checkout
- A basic stats page for opens and clicks
Our estimate for an email-sending API, hosting and storage at modest volume. Stripe fees are extra.
What you’d give up
- beehiiv’s ad network and recommendation network
- Built-in growth tools such as polls and referrals
- A podcast host and website builder in the same plan
- Sending infrastructure with an established reputation
Risks the price doesn’t show
A new sending setup lands in spam easily, and a fresh domain takes weeks to warm up.
Billing means failed cards, refunds, tax and disputes, and every one lands on you.
Recommendations and ads are why many creators pick beehiiv, and you can’t copy a network.
When the verdict flips
Switch to Ghost or Kit if you don’t use the ad network or automations. Either would save $580 to $720 over three years.
Sources
Build hours are our estimates for one person using an AI app builder. How we score. Spotted a wrong price? Tell us on X @BuildictHQ.
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