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AI chat assistant for the whole team

Should you build your own ChatGPT?

Buy it. At $20 a seat, ChatGPT Business costs less than running your own chat app on the API.

BUY

Short answer

ChatGPT Business costs $20 per seat a month on annual billing, so five people pay $3,600 over 3 years. A chat app of your own on the OpenAI API would cost about $5,200 over the same time, counting 30 hours to build, 2 hours a month to maintain and about $60 a month in hosting and API fees. It would also lack voice, deep research and connectors to your work apps. Light users can drop to the Free plan or Go at $8 a month.

Buy for 3 years
$3,600
Business (2+ seats), $20/mo × 5 seats
Build and run for 3 years
$5,245
30 h to build, 2 h/mo upkeep
Verdict
BUY
Money and risk combined

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Cheaper options

ChatGPT pricing in 2026

PlanBilled yearlyBilled monthly
Go$8/seat/mo–
Plus$20/seat/mo–
Business (2+ seats) Typical$20/seat/mo$25/seat/mo
Pro (entry tier)$100/seat/mo–

Free plan: Limited daily messages, file uploads and image creation

Paying too much? Give light users the Free plan or Go at $8 a month, and keep paid Business seats for the few people who use ChatGPT every day.

Per seat. Business is $20 per user on annual billing (2 users minimum) and $25 when billed monthly. Go, Plus and Pro are listed per month, and Pro runs $100, $200 or $500 (we show the entry tier). Read on OpenAI’s own pricing page at learn.chatgpt.com, because chatgpt.com blocked our checker. Checked October 26, 2026.

Run your own numbers

Defaults are a typical small team at $30/hour. Change anything.

If you buy ChatGPT
If you build it
Buy
$3,600
Build
$5,245

Buying is about $1,645 cheaper over 3 years.

3-year totals. Building includes your time, upkeep, running costs and one month of an AI app builder ($25). Change any number to match your situation.

What you’d build

  • Team sign-in and a chat screen with saved history
  • A model picker over OpenAI, Anthropic and Google API keys
  • File upload and chat with your documents
  • Per-person spend limits and a monthly usage report

Our estimate: about $10 a month for hosting plus roughly $10 per active user in OpenAI API fees.

What you’d give up

  • Flagship models with voice, agent mode and deep research
  • Connectors to Google Drive, Slack and other work apps
  • Codex and custom GPTs
  • A vendor that handles admin controls and data protection

Risks the price doesn’t show

SecurityHigh

A homemade chat app stores your team’s prompts, files and API keys.

Model upkeepMedium

New models, prices and API rules arrive every few months, and someone has to keep up.

Feature gapMedium

Voice, agents and deep research are each a project of their own.

When the verdict flips

Move to a SWITCH if your team already pays for Google Workspace or Microsoft 365 and mostly drafts and summarizes: Gemini and Copilot Chat come included, so test them for a month before you renew.

Sources

ChatGPT pricing (OpenAI) · ChatGPT plans

Build hours are our estimates for one person using an AI app builder. How we score. Spotted a wrong price? Tell us on X @BuildictHQ.

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