Should you build your own ChatGPT?
Buy it. At $20 a seat, ChatGPT Business costs less than running your own chat app on the API.
Short answer
ChatGPT Business costs $20 per seat a month on annual billing, so five people pay $3,600 over 3 years. A chat app of your own on the OpenAI API would cost about $5,200 over the same time, counting 30 hours to build, 2 hours a month to maintain and about $60 a month in hosting and API fees. It would also lack voice, deep research and connectors to your work apps. Light users can drop to the Free plan or Go at $8 a month.
- Buy for 3 years
- $3,600 Business (2+ seats), $20/mo × 5 seats
- Build and run for 3 years
- $5,245 30 h to build, 2 h/mo upkeep
- Verdict
- BUY Money and risk combined
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Cheaper options
ChatGPT pricing in 2026
| Plan | Billed yearly | Billed monthly |
|---|---|---|
| Go | $8/seat/mo | – |
| Plus | $20/seat/mo | – |
| Business (2+ seats) Typical | $20/seat/mo | $25/seat/mo |
| Pro (entry tier) | $100/seat/mo | – |
Free plan: Limited daily messages, file uploads and image creation
Paying too much? Give light users the Free plan or Go at $8 a month, and keep paid Business seats for the few people who use ChatGPT every day.
Per seat. Business is $20 per user on annual billing (2 users minimum) and $25 when billed monthly. Go, Plus and Pro are listed per month, and Pro runs $100, $200 or $500 (we show the entry tier). Read on OpenAI’s own pricing page at learn.chatgpt.com, because chatgpt.com blocked our checker. Checked October 26, 2026.
Run your own numbers
Defaults are a typical small team at $30/hour. Change anything.
Buying is about $1,645 cheaper over 3 years.
3-year totals. Building includes your time, upkeep, running costs and one month of an AI app builder ($25). Change any number to match your situation.
What you’d build
- Team sign-in and a chat screen with saved history
- A model picker over OpenAI, Anthropic and Google API keys
- File upload and chat with your documents
- Per-person spend limits and a monthly usage report
Our estimate: about $10 a month for hosting plus roughly $10 per active user in OpenAI API fees.
What you’d give up
- Flagship models with voice, agent mode and deep research
- Connectors to Google Drive, Slack and other work apps
- Codex and custom GPTs
- A vendor that handles admin controls and data protection
Risks the price doesn’t show
A homemade chat app stores your team’s prompts, files and API keys.
New models, prices and API rules arrive every few months, and someone has to keep up.
Voice, agents and deep research are each a project of their own.
When the verdict flips
Move to a SWITCH if your team already pays for Google Workspace or Microsoft 365 and mostly drafts and summarizes: Gemini and Copilot Chat come included, so test them for a month before you renew.
Sources
ChatGPT pricing (OpenAI) · ChatGPT plans
Build hours are our estimates for one person using an AI app builder. How we score. Spotted a wrong price? Tell us on X @BuildictHQ.
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