Should you build your own Loom?
Switch to Cap or ScreenPal. Both cost about half of Loom Business for the same screen recordings and share links.
Short answer
Five creators on Loom Business pay about $2,700 over 3 years. Cap Pro costs $8.16 a user and ScreenPal Team Business costs $8 on yearly billing, so the same team pays about $1,450. Cap is open source and can be self-hosted. Building your own recorder would cost about $3,700 over 3 years, which is more than buying one.
- Buy for 3 years
- $2,700 Business, $15/mo × 5 seats
- Build and run for 3 years
- $3,745 40 h to build, 2 h/mo upkeep
- Verdict
- SWITCH Money and risk combined
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Cheaper options
Loom pricing in 2026
| Plan | Billed yearly | Billed monthly |
|---|---|---|
| Business Typical | $15/seat/mo | $18/seat/mo |
| Business + AI | $20/seat/mo | $24/seat/mo |
Free plan: 25 videos per person and 5-minute screen recordings
Paying too much? Loom Starter is free and is enough if each person records fewer than 25 videos of 5 minutes or less.
Per creator, billed annually, from Loom’s pricing page. The annual figures come from its team-size calculator (5 users on Business is $900 a year); monthly billing shows $18 and $24. Checked October 26, 2026.
Run your own numbers
Defaults are a typical small team at $30/hour. Change anything.
Buying is about $1,045 cheaper over 3 years.
3-year totals. Building includes your time, upkeep, running costs and one month of an AI app builder ($25). Change any number to match your situation.
What you’d build
- Record screen and camera in the browser
- Upload to cheap object storage and share by link
- A player page with views, comments and reactions
- Automatic transcript and summary
- Trim the start and end
Cloudflare R2 charges $0.015 per GB a month with no download fees, so 200 GB of video is about $3. Speech-to-text for transcripts adds a few dollars.
What you’d give up
- Loom’s one-click previews in Slack, Notion and Jira
- Recording that works in every browser and OS
- Auto chapters and filler-word removal
- A desktop app that records in the background
Risks the price doesn’t show
Long recordings need resumable, chunked uploads or they fail on slow connections.
System audio and permissions behave differently in Chrome, Safari and on Windows.
Smooth playback on slow connections needs the video converted into smaller versions.
When the verdict flips
Stay on Loom if your team uses its Slack, Notion and Jira previews every day, or you need the AI summaries in Business + AI. Switch to BUILD only if a basic recorder on your own domain is enough.
Sources
Build hours are our estimates for one person using an AI app builder. How we score. Spotted a wrong price? Tell us on X @BuildictHQ.
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