An all-in-one product analytics suite with session replay, feature flags, surveys and error tracking.
Best for: Startups wanting analytics, replays, flags and experiments in one tool. Skip it if: You only need a simple cookie-free pageview counter.
Lovable connector (app analytics plus chat); official hosted MCP mcp.posthog.com, free to use.
Free
- 1M analytics events/month
- 5,000 web session recordings (2,500 mobile)
- 1M feature-flag requests, 1,500 survey responses
- 100,000 exceptions, 10 GB logs
- 1 project, 1-year retention
One project only; the self-hosted 'hobby’ install is officially unsupported and unlikely to scale past a few hundred thousand events.
Cloudflare’s free, cookie-free website traffic and performance analytics.
Best for: A free, cookie-free traffic counter, especially for sites already on Cloudflare. Skip it if: You need funnels, retention or user-level product analytics.
No dedicated MCP; Cloudflare’s GraphQL analytics MCP is deprecated in favor of its general Cloudflare API MCP server.
Free
- Up to 10 sites not proxied through Cloudflare (no limit if proxied)
- Unsampled data kept 7 days, then aggregated and sampled
- About 6 months of history
It covers basic traffic and Core Web Vitals only, and older data is sampled.
Google’s free website and app analytics service.
Best for: Free marketing analytics tied to Google Ads and Search Console. Skip it if: You want privacy-friendly analytics without a cookie banner.
Lovable connector; Google’s experimental GA MCP server github.com/googleanalytics/google-analytics-mcp (read-only by default).
Standard (free)
- Event data kept 2 or 14 months
- 50 event-scoped and 25 user-scoped custom dimensions; 30 key events
- BigQuery daily export capped at 1M events/day (streaming export uncapped)
It sets first-party cookies (_ga, 2 years), so EEA traffic needs consent signals via Consent Mode.
Microsoft’s free session-recording and heatmap tool for websites.
Best for: Free session recordings and heatmaps to see where users get stuck. Skip it if: You can’t run a consent banner for European visitors.
Official MCP server github.com/microsoft/clarity-mcp-server, limited to 10 API requests per project per day covering up to 3 days of data.
Free (only plan)
- Up to 100,000 sessions recorded per project per day
- Recordings kept 30 days (favorites and a sample up to 9 months)
- Heatmaps up to 100,000 pageviews each
- Unlimited projects and team members
Since Oct 31, 2025 Clarity needs a consent signal for EEA, UK and Swiss visitors, or it won’t set cookies and data is limited.
A lightweight, cookie-free alternative to Google Analytics.
Best for: Simple, cookie-free website stats hosted in the EU. Skip it if: You need product analytics such as user-level funnels or session replay.
No official MCP; Plausible’s docs list a community MCP server built by Sentry (github.com/getsentry/plausible-mcp).
Community Edition (self-hosted); cloud has a 30-day trial only
- CE: free, capacity depends on your server (uses ClickHouse)
- CE ships twice a year (latest v3.2.1, May 2026)
- CE lacks funnels, ecommerce revenue goals, SSO and the Sites API
- Cloud trial: 30 days, no card
There is no free cloud plan; free means running the Community Edition yourself.
A simple, open-source, privacy-focused website analytics tool.
Best for: Privacy-friendly website analytics you can self-host cheaply. Skip it if: You need session replay on a budget (cloud Business plan only, $200/mo).
Built-in MCP endpoint: self-hosted via MCP_ENABLED=1, on cloud from Pro.
Hobby (cloud) or self-hosted
- Cloud Hobby: 100K events/month, 1 website
- 6-month retention, no team members
- Self-hosted: free, needs PostgreSQL 12.14+
Cloud Hobby covers one website and has no team, API or MCP access.
Cookie-free pageview analytics built into the Vercel hosting platform.
Best for: Simple traffic stats for apps already deployed on Vercel. Skip it if: Your app isn’t on Vercel, or it’s commercial and you won’t pay for Pro.
Vercel’s official MCP server includes Web Analytics tools.
Hobby
- 50,000 events/month, shared across all projects
- 1-month reporting window
- No custom events on Hobby
Vercel’s Hobby plan is for non-commercial personal use only, and once you hit the cap collection pauses for 7 days after a 3-day grace period.