How much does HubSpot cost in 2026?

Starter Customer Platform: $20 per seat a month on annual billing; Sales Hub Professional: $90 per seat a month on annual billing ($100 billed monthly). Free CRM: up to 2 users. Checked October 26, 2026.

What is a cheaper alternative to HubSpot?

Zoho CRM (Free for 3 users; Standard $14/user/mo billed yearly), Twenty (Free to self-host; Cloud Pro $9/user/mo billed yearly), Pipedrive Lite (Lite: $14/seat/mo billed yearly). A modern open-source CRM at less than half the price, though it is younger with fewer integrations.

CRM with marketing and service tools

Should you build your own HubSpot?

Q: Should you build your own HubSpot?

Buy it. HubSpot Starter is $20 a seat a month at list price, and new customers see $7 for a limited time. Five seats cost $3,600 over three years, and the free plan covers two users. A basic CRM takes about 30 hours to build and costs about $3,400 over three years once you count upkeep, and it won’t include email marketing, forms, a meeting link or live chat. At this price, buying wins.

Buy it. At $20 a seat, HubSpot Starter costs about the same as keeping a homemade CRM running.

BUY

Short answer

HubSpot Starter is $20 a seat a month at list price, and new customers see $7 for a limited time. Five seats cost $3,600 over three years, and the free plan covers two users. A basic CRM takes about 30 hours to build and costs about $3,400 over three years once you count upkeep, and it won’t include email marketing, forms, a meeting link or live chat. At this price, buying wins.

Buy for 3 years: $3,600
Build and run for 3 years: $3,445
Verdict: BUY

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Cheaper options

CheaperZoho CRMFree for 3 users; Standard $14/user/mo billed yearlyContacts, deals and tasks for 30% less per seat, but marketing tools come as separate Zoho products.Open sourceTwentyFree to self-host; Cloud Pro $9/user/mo billed yearlyA modern open-source CRM at less than half the price, though it is younger with fewer integrations.CheaperPipedrive LiteLite: $14/seat/mo billed yearlyA focused sales pipeline for 30% less per seat, with marketing and support tools sold as add-ons.

HubSpot pricing in 2026

Plan	Billed yearly	Billed monthly
Starter Customer Platform Typical	$20/seat/mo	–
Sales Hub Professional	$90/seat/mo	$100/seat/mo

Free plan: Free CRM: up to 2 users

Paying too much? The free CRM is enough for up to two users. Starter adds the removal of HubSpot branding, email automation and higher email send limits.

Per seat, read in USD on HubSpot’s pricing pages. $20 is the list price for Starter; new customers see $7 billed yearly or $10 billed monthly for a limited time. Sales Hub Professional is $90 billed yearly or $100 monthly, plus a one-time $1,500 onboarding fee. Checked October 26, 2026.

Run your own numbers

Defaults are a typical small team at $30/hour. Change anything.

If you buy HubSpot

Plan

Seats

If you build it

Your time, $ per hour

Hours to build

Upkeep, hours per month

Hosting and services, $ per month

Buy

$3,600

Build

$3,445

Building saves only $155. Decide on risk, not money.

3-year totals. Building includes your time, upkeep, running costs and one month of an AI app builder ($25). Change any number to match your situation.

What you’d build

Contacts, companies and a deals pipeline board
Notes, tasks and reminders
Signup and contact forms that create contacts
An email address you BCC to log messages, instead of two-way sync

Our estimate for hosting and a managed database.

What you’d give up

Marketing email, landing pages and forms in one place
Live chat, tickets and a help center
Two-way email sync, call tracking and meeting links
Reports, integrations and a mobile app

Risks the price doesn’t show

Email syncMedium

Two-way Gmail and Outlook sync is a project of its own, so log emails with a BCC address instead.

Customer dataMedium

A CRM holds names, emails and deal values, and permissions and backups are on you.

UpkeepLow

A simple pipeline app changes rarely, so the upkeep stays light.

When the verdict flips

Switch to BUILD if your CRM is only contacts and a deal board for three people or fewer. Stay on the free plan while two users are enough.

Sources

HubSpot Customer Platform pricing · HubSpot Sales Hub pricing

Build hours are our estimates for one person using an AI app builder. How we score. Spotted a wrong price? Tell us on X @BuildictHQ.

Related verdicts

Pipedrive

Sales & CRM

SWITCH

Switch to HubSpot Starter. At $20 a seat it costs about half of Pipedrive Growth’s $39.

Buy, 3 yrs: $7,020
Build, 3 yrs: $3,445

1Password

Passwords & security

BUY

Buy it. You should not build a password manager, and the Teams Starter Pack is $24.95 a month for 10 people.

Buy, 3 yrs: $898
Build, 3 yrs: $7,705

Adobe Creative Cloud

Design & creative

SWITCH

Switch to Affinity. It is free for photo, vector and layout work, against $69.99 a month for Creative Cloud Pro.

Buy, 3 yrs: $2,520
Build, 3 yrs: $3,925