How much does Pipedrive cost in 2026?

Lite: $14 per seat a month on annual billing ($24 billed monthly); Growth: $39 per seat a month on annual billing ($49 billed monthly); Premium: $59 per seat a month on annual billing ($79 billed monthly); Ultimate: $79 per seat a month on annual billing ($99 billed monthly). Checked October 26, 2026.

What is a cheaper alternative to Pipedrive?

HubSpot Starter (Starter: $20/seat/mo list price; $7 for new customers for a limited time), HubSpot Free CRM (Free for up to 2 users), Zoho CRM (Free for 3 users; Standard $14/user/mo billed yearly), Twenty (Free to self-host; Cloud Pro $9/user/mo billed yearly). Enough for a two-person pipeline, and you start paying when you add a third user.

Sales pipeline CRM

Should you build your own Pipedrive?

Q: Should you build your own Pipedrive?

Switch. Pipedrive Growth is $39 a seat a month on annual billing, so five seats cost $7,020 over three years. HubSpot Starter is $20 a seat at list price (new customers see $7 for a limited time) and covers pipelines, email tracking and tasks for a small team. A homemade CRM would cost about $3,400 over the same period, close to HubSpot’s $3,600, but you’d own the upkeep and lose email sync. Zoho CRM at $14 a seat is cheaper still.

Switch to HubSpot Starter. At $20 a seat it costs about half of Pipedrive Growth’s $39.

SWITCH

Short answer

Pipedrive Growth is $39 a seat a month on annual billing, so five seats cost $7,020 over three years. HubSpot Starter is $20 a seat at list price (new customers see $7 for a limited time) and covers pipelines, email tracking and tasks for a small team. A homemade CRM would cost about $3,400 over the same period, close to HubSpot’s $3,600, but you’d own the upkeep and lose email sync. Zoho CRM at $14 a seat is cheaper still.

Buy for 3 years: $7,020
Build and run for 3 years: $3,445
Verdict: SWITCH

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Cheaper options

CheaperHubSpot StarterStarter: $20/seat/mo list price; $7 for new customers for a limited timeAbout half the price of Growth with marketing and service tools bundled in, so you retrain the team and move your data.FreeHubSpot Free CRMFree for up to 2 usersEnough for a two-person pipeline, and you start paying when you add a third user.CheaperZoho CRMFree for 3 users; Standard $14/user/mo billed yearlyA free plan for three users, then $14 a seat, though you should expect more setup than Pipedrive.Open sourceTwentyFree to self-host; Cloud Pro $9/user/mo billed yearlyA modern open-source CRM at less than a quarter of Growth’s price, though it is younger with fewer integrations.

Pipedrive pricing in 2026

Plan	Billed yearly	Billed monthly
Lite	$14/seat/mo	$24/seat/mo
Growth Typical	$39/seat/mo	$49/seat/mo
Premium	$59/seat/mo	$79/seat/mo
Ultimate	$79/seat/mo	$99/seat/mo

Paying too much? Lite at $14 is enough if you don’t need email sync, automations or sequences, since it keeps pipeline management, reports and 500+ integrations.

Per seat. Pipedrive’s page showed euro prices for this visit (EUR 14, 39, 59 and 79, billed yearly). Two guides updated in September 2026 list the same figures in USD, with monthly billing at $24, $49, $79 and $99. Checked October 26, 2026 from 2026 reviews.

Run your own numbers

Defaults are a typical small team at $30/hour. Change anything.

If you buy Pipedrive

Plan

Seats

If you build it

Your time, $ per hour

Hours to build

Upkeep, hours per month

Hosting and services, $ per month

Buy

$7,020

Build

$3,445

Building saves about $3,575 over 3 years.

3-year totals. Building includes your time, upkeep, running costs and one month of an AI app builder ($25). Change any number to match your situation.

What you’d build

Contacts, organizations and a deals board with stages
Activities, notes and reminders
CSV import and export
Email logging through a BCC address
Basic win-rate and pipeline reports

Our estimate for hosting and a managed database.

What you’d give up

Two-way email sync with open and click tracking
Automations and email sequences
Mobile apps and call tracking
500+ integrations and the app marketplace

Risks the price doesn’t show

Email syncMedium

Two-way Gmail and Outlook sync is a project of its own, so log emails with a BCC address instead.

Customer dataMedium

A CRM holds names, emails and deal values, and permissions and backups are on you.

AdoptionMedium

Reps drop a clunky CRM fast, and a pipeline nobody updates is worse than none.

When the verdict flips

Switch to BUILD if your process is just contacts, a deal board and reminders, and you don’t need email sync. Switch to BUY if your reps use Growth’s email sync and sequences every day.

Sources

Pipedrive pricing · Pipedrive pricing 2026 (SpotSaaS) · Pipedrive pricing 2026 (Activepieces)

Build hours are our estimates for one person using an AI app builder. How we score. Spotted a wrong price? Tell us on X @BuildictHQ.

Related verdicts

HubSpot

Sales & CRM

BUY

Buy it. At $20 a seat, HubSpot Starter costs about the same as keeping a homemade CRM running.

Buy, 3 yrs: $3,600
Build, 3 yrs: $3,445

1Password

Passwords & security

BUY

Buy it. You should not build a password manager, and the Teams Starter Pack is $24.95 a month for 10 people.

Buy, 3 yrs: $898
Build, 3 yrs: $7,705

Adobe Creative Cloud

Design & creative

SWITCH

Switch to Affinity. It is free for photo, vector and layout work, against $69.99 a month for Creative Cloud Pro.

Buy, 3 yrs: $2,520
Build, 3 yrs: $3,925