How much does SurveyMonkey cost in 2026?

Advantage (individual, annual only): $39 a month on annual billing; Premier (individual, annual only): $139 a month on annual billing. Free plan (Basic): 10 questions per survey and a limited number of viewable responses. Checked October 26, 2026.

Online surveys with built-in analysis

Should you build your own SurveyMonkey?

Q: Should you build your own SurveyMonkey?

Switch. SurveyMonkey’s Advantage plan costs $39 a month, about $1,400 over 3 years. Google Forms and Tally cost $0 and handle the usual small-team survey: a few question types, a share link, a results summary and an export. Building your own costs about $1,800, because the survey builder and the results screens are real work. SurveyMonkey earns its price when you need cross-tabs, a paid respondent panel or CRM syncing.

Q: What is a cheaper alternative to SurveyMonkey?

Google Forms (Free with a Google account; included in Google Workspace), Tally (Free for unlimited forms and submissions; Pro from $24/mo billed yearly), Microsoft Forms (Free with a Microsoft account; included in Microsoft 365 business plans). Free under fair use with conditional logic and Google Sheets sync, though its reporting is lighter than SurveyMonkey’s.

Switch to Google Forms or Tally. Both are free, and both handle a typical team survey.

SWITCH

Short answer

SurveyMonkey’s Advantage plan costs $39 a month, about $1,400 over 3 years. Google Forms and Tally cost $0 and handle the usual small-team survey: a few question types, a share link, a results summary and an export. Building your own costs about $1,800, because the survey builder and the results screens are real work. SurveyMonkey earns its price when you need cross-tabs, a paid respondent panel or CRM syncing.

Buy for 3 years: $1,404
Build and run for 3 years: $1,825
Verdict: SWITCH

Is SurveyMonkey on your card statement?

Stack Scan reads a statement in your browser, finds every subscription and shows what each one really costs you, with this verdict applied to your own numbers.

Scan my stack, free

Cheaper options

Already includedGoogle FormsFree with a Google account; included in Google WorkspaceCovers choice, rating and text questions with summary charts and a Sheets export, but has no benchmarks or respondent panel.FreeTallyFree for unlimited forms and submissions; Pro from $24/mo billed yearlyFree under fair use with conditional logic and Google Sheets sync, though its reporting is lighter than SurveyMonkey’s.Already includedMicrosoft FormsFree with a Microsoft account; included in Microsoft 365 business plansGood for quick polls and quizzes if your team lives in Microsoft 365, but light on analysis.

SurveyMonkey pricing in 2026

Plan	Billed yearly	Billed monthly
Advantage (individual, annual only) Typical	$39/mo	–
Premier (individual, annual only)	$139/mo	–

Free plan: Free plan (Basic): 10 questions per survey and a limited number of viewable responses

Paying too much? If you only send a few short polls, the free Basic plan may be enough. If just one person builds surveys, the individual Advantage plan at $39 a month beats a 3-seat team plan.

SurveyMonkey’s page showed euros to our checker, so these USD prices, billed annually, come from two 2026 reviews that agree. Team plans cost $30 (Advantage) and $92 (Premier) per user per month with a 3-user minimum. Extra responses cost about $0.15 each. Checked October 26, 2026 from 2026 reviews.

Run your own numbers

Defaults are a typical small team at $30/hour. Change anything.

If you buy SurveyMonkey

Plan

If you build it

Your time, $ per hour

Hours to build

Upkeep, hours per month

Hosting and services, $ per month

Buy

$1,404

Build

$1,825

Buying is about $421 cheaper over 3 years.

3-year totals. Building includes your time, upkeep, running costs and one month of an AI app builder ($25). Change any number to match your situation.

What you’d build

A survey builder with the question types you use: choice, rating, scale and text
Public links with one response per person and a thank-you page
A results page with counts and a chart for each question
CSV export and an email alert for new responses
Saved templates for the surveys you repeat

Fits in free hosting and database tiers at small-team survey volumes.

What you’d give up

Expert-written templates, question banks and benchmarks
Filters, cross-tabs and text analysis for the results
A paid respondent panel (SurveyMonkey Audience)
Ready-made links to CRMs, Slack and spreadsheets

Risks the price doesn’t show

AnalysisMedium

Summary charts are easy. Filters and cross-tabs take real work.

Spam and duplicatesMedium

Public links attract bots and repeat answers. Limit by invite code, email or cookie.

Personal dataMedium

Responses can hold personal data. Use row-level security and delete old data.

When the verdict flips

Switch to BUY if you run research surveys that need cross-tabs, benchmarks or paid respondents from SurveyMonkey Audience. Switch to BUILD only if surveys are part of your own product.

Sources

SurveyMonkey pricing · SurveyMonkey pricing, checked Oct 2026 (CostBench) · SurveyMonkey pricing, June 2026 (Hackceleration)

Build hours are our estimates for one person using an AI app builder. How we score. Spotted a wrong price? Tell us on X @BuildictHQ.

Related verdicts

Jotform

Forms & surveys

SWITCH

Switch to Tally. Its free plan covers what most small teams use Jotform’s $34 plan for.

Buy, 3 yrs: $1,224
Build, 3 yrs: $1,525

Tally

Forms & surveys

BUY

Buy it, or stay on the free plan. Tally Pro costs $24 a month and mostly removes branding and adds a custom domain.

Buy, 3 yrs: $870
Build, 3 yrs: $1,465

Typeform

Forms & surveys

BUILD

Build it if your forms rarely change. A form plus a database is a weekend job.

Buy, 3 yrs: $2,016
Build, 3 yrs: $805