How much does Tally cost in 2026?

Pro: $24.17 a month on annual billing ($29 billed monthly); Business: $74.17 a month on annual billing ($89 billed monthly). Unlimited forms and submissions under fair use, with payments, file uploads and conditional logic. Checked October 26, 2026.

Form builder with a generous free plan

Should you build your own Tally?

Q: Should you build your own Tally?

Buy it. Tally’s free plan gives you unlimited forms and submissions under its fair use policy, with payments, file uploads and conditional logic. Pro costs $24 a month on yearly billing and adds a custom domain, no Tally branding and shared team workspaces. Over 3 years that is $870, and rebuilding the same thing would cost about $1,500. Start free and pay only when you need those extras.

Q: What is a cheaper alternative to Tally?

Google Forms (Free with a Google account; included in Google Workspace), Fillout (Free plan: 1,000 responses/mo; Starter $15/mo billed yearly), Formbricks (Free to self-host (AGPL-3.0); hosted free plan with 250 responses/mo). A comparable builder with unlimited forms and seats, though a Fillout badge stays on the free plan and responses are capped.

Buy it, or stay on the free plan. Tally Pro costs $24 a month and mostly removes branding and adds a custom domain.

BUY

Short answer

Tally’s free plan gives you unlimited forms and submissions under its fair use policy, with payments, file uploads and conditional logic. Pro costs $24 a month on yearly billing and adds a custom domain, no Tally branding and shared team workspaces. Over 3 years that is $870, and rebuilding the same thing would cost about $1,500. Start free and pay only when you need those extras.

Buy for 3 years: $870
Build and run for 3 years: $1,465
Verdict: BUY

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Cheaper options

Already includedGoogle FormsFree with a Google account; included in Google WorkspacePlenty for plain surveys and sign-ups, but you can’t remove Google’s look or use your own domain for the form.FreeFilloutFree plan: 1,000 responses/mo; Starter $15/mo billed yearlyA comparable builder with unlimited forms and seats, though a Fillout badge stays on the free plan and responses are capped.Open sourceFormbricksFree to self-host (AGPL-3.0); hosted free plan with 250 responses/moBuilt for surveys and in-product feedback rather than general forms, and you run the server yourself or use the hosted plan.

Tally pricing in 2026

Plan	Billed yearly	Billed monthly
Pro Typical	$24.17/mo	$29/mo
Business	$74.17/mo	$89/mo

Free plan: Unlimited forms and submissions under fair use, with payments, file uploads and conditional logic

Paying too much? Most teams never need Pro. Stay on the free plan unless you want your own domain, no Tally branding or shared team workspaces.

Tally’s pricing page showed euros to our checker, and Tally bills in USD or EUR by location. The USD prices come from Tally’s help center ($29 and $89 a month) and two 2026 reviews. Yearly billing is 17% off, so Pro is $290 a year and Business is $890. Checked October 26, 2026 from 2026 reviews.

Run your own numbers

Defaults are a typical small team at $30/hour. Change anything.

If you buy Tally

Plan

If you build it

Your time, $ per hour

Hours to build

Upkeep, hours per month

Hosting and services, $ per month

Buy

$870

Build

$1,465

Buying is about $595 cheaper over 3 years.

3-year totals. Building includes your time, upkeep, running costs and one month of an AI app builder ($25). Change any number to match your situation.

What you’d build

Your forms as pages, with conditional logic
Responses in your own Postgres (Supabase) table, plus an admin view
File uploads and Stripe Checkout for forms that take payments
Email alerts and CSV export

Fits in free hosting and database tiers.

What you’d give up

Tally’s editor, which non-technical teammates can use
Signatures, calculations and partial submissions
Ready-made links to Google Sheets, Notion, Airtable, Zapier and Make
Drop-off analytics and version history on Pro

Risks the price doesn’t show

PaymentsHigh

Paid forms need Stripe Checkout, webhooks and refunds handled correctly.

SpamMedium

Public forms attract bots. Add a honeypot field or a captcha.

Who edits formsMedium

Only someone who can code (or prompt) can add a new form.

When the verdict flips

Switch to BUILD if the forms are part of your own product and the data must live in your database. Move to Google Forms instead if you only need plain surveys inside a Google Workspace you already pay for.

Sources

Tally pricing · Tally plans and pricing (help center) · Tally billing info (help center) · Tally pricing 2026 (Jet Admin)

Build hours are our estimates for one person using an AI app builder. How we score. Spotted a wrong price? Tell us on X @BuildictHQ.

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