Websites & link pages: build, buy or switch?
4 tools compared on 3-year cost, cheaper options and risk. Prices checked October 2026.
| Tool | Verdict | From | Buy, 3 yrs | Build, 3 yrs | Cheapest option |
|---|---|---|---|---|---|
| Linktree | BUILD | $6/mo | $432 | $253 | Bio.link (free) |
| Squarespace | SWITCH | $19/mo | $1,044 | $1,657 | Carrd (cheaper) |
| Webflow | SWITCH | $15/mo | $900 | $1,777 | WordPress.com (cheaper) |
| Wix | SWITCH | $17/mo | $1,044 | $1,657 | Carrd (cheaper) |
3-year costs use each tool’s typical plan and team size and $30/hour for your time. Open a tool to change them.
Linktree
Websites & link pages
Build it. It’s one static page, and the real win is your own domain, not the $12.
- Buy, 3 yrs
- $432
- Build, 3 yrs
- $253
Squarespace
Websites & link pages
Switch to Framer or WordPress.com. For a site without a store they cost $8 to $10 a month, not $29.
- Buy, 3 yrs
- $1,044
- Build, 3 yrs
- $1,657
Webflow
Websites & link pages
Switch to Framer or WordPress.com. A plain site costs $8 to $10 a month there, against $25 on Webflow Premium.
- Buy, 3 yrs
- $900
- Build, 3 yrs
- $1,777
Wix
Websites & link pages
Switch to WordPress.com or Framer. A plain business site costs $8 to $10 a month there, against $29 on Wix Core.
- Buy, 3 yrs
- $1,044
- Build, 3 yrs
- $1,657
Paying for more than one of these?
Stack Scan spots tools that do the same job and shows what you’d save by keeping one.
Verdict key: BUILD = Build it · BUY = Buy it · HYBRID = Hybrid · SWITCH = Switch. How we score.