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Drag-and-drop website builder and hosting

Should you build your own Wix?

Switch to WordPress.com or Framer. A plain business site costs $8 to $10 a month there, against $29 on Wix Core.

SWITCH

Short answer

Wix Core costs $29 a month on yearly billing, about $1,000 over 3 years, and adds payments and 50 GB of storage over the $17 Light plan. WordPress.com and Framer give you a visual editor and a custom domain for $8 to $10 a month, so a switch saves about $700 over 3 years if you don’t sell through the site. Building your own costs about $1,650 once you count upkeep, so staying put beats it.

Buy for 3 years
$1,044
Core, $29/mo
Build and run for 3 years
$1,657
16 h to build, 1 h/mo upkeep
Verdict
SWITCH
Money and risk combined

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Cheaper options

Wix pricing in 2026

PlanBilled yearlyBilled monthly
Light$17/mo$24/mo
Core Typical$29/mo$36/mo
Business$39/mo$46/mo
Business Elite$159/mo$172/mo

Free plan: A site on a wixsite.com address with Wix branding and no way to take payments

Paying too much? If your site takes no payments, Light at $17 a month is enough. The free plan works for a test site on a wixsite.com address.

Per website, billed annually. Wix’s pricing page showed local prices with tax added to our checker, so these USD prices come from Wix’s own premium plans article and a September 2026 review that agree. Monthly billing prices come from the review. Checked October 26, 2026 from 2026 reviews.

Run your own numbers

Defaults are a typical small team at $30/hour. Change anything.

If you buy Wix
If you build it
Buy
$1,044
Build
$1,657

Buying is about $613 cheaper over 3 years.

3-year totals. Building includes your time, upkeep, running costs and one month of an AI app builder ($25). Change any number to match your situation.

What you’d build

  • A 5 to 8 page marketing site on free static hosting
  • A blog or news list written in Markdown
  • A contact form with spam protection
  • Meta tags, a sitemap and privacy-friendly analytics

Static hosting is free on Cloudflare Pages, Netlify or Vercel; budget about $2 a month for your domain.

What you’d give up

  • Drag-and-drop editing that anyone on the team can use
  • Built-in payments, bookings and online store tools
  • Hosting, SSL and uptime handled for you
  • Templates and an app market for add-ons

Risks the price doesn’t show

EditingMedium

Every text change needs a code edit or a prompt unless you add a CMS.

SEO and speedMedium

Wix handles sitemaps, redirects and SSL for you. You would set up and test each one.

Forms and emailMedium

A contact form needs spam protection and reliable email delivery.

When the verdict flips

Switch to BUY if your site runs a store, bookings or memberships through Wix, because those tools are the hard part to move. Switch to BUILD only if developers on your team will edit a plain marketing site.

Sources

Wix plans · Wix premium plans (Wix blog) · Wix pricing, Sept 2026 (Website Builder Expert)

Build hours are our estimates for one person using an AI app builder. How we score. Spotted a wrong price? Tell us on X @BuildictHQ.

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