Should you build your own Wix?
Switch to WordPress.com or Framer. A plain business site costs $8 to $10 a month there, against $29 on Wix Core.
Short answer
Wix Core costs $29 a month on yearly billing, about $1,000 over 3 years, and adds payments and 50 GB of storage over the $17 Light plan. WordPress.com and Framer give you a visual editor and a custom domain for $8 to $10 a month, so a switch saves about $700 over 3 years if you don’t sell through the site. Building your own costs about $1,650 once you count upkeep, so staying put beats it.
- Buy for 3 years
- $1,044 Core, $29/mo
- Build and run for 3 years
- $1,657 16 h to build, 1 h/mo upkeep
- Verdict
- SWITCH Money and risk combined
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Cheaper options
Wix pricing in 2026
| Plan | Billed yearly | Billed monthly |
|---|---|---|
| Light | $17/mo | $24/mo |
| Core Typical | $29/mo | $36/mo |
| Business | $39/mo | $46/mo |
| Business Elite | $159/mo | $172/mo |
Free plan: A site on a wixsite.com address with Wix branding and no way to take payments
Paying too much? If your site takes no payments, Light at $17 a month is enough. The free plan works for a test site on a wixsite.com address.
Per website, billed annually. Wix’s pricing page showed local prices with tax added to our checker, so these USD prices come from Wix’s own premium plans article and a September 2026 review that agree. Monthly billing prices come from the review. Checked October 26, 2026 from 2026 reviews.
Run your own numbers
Defaults are a typical small team at $30/hour. Change anything.
Buying is about $613 cheaper over 3 years.
3-year totals. Building includes your time, upkeep, running costs and one month of an AI app builder ($25). Change any number to match your situation.
What you’d build
- A 5 to 8 page marketing site on free static hosting
- A blog or news list written in Markdown
- A contact form with spam protection
- Meta tags, a sitemap and privacy-friendly analytics
Static hosting is free on Cloudflare Pages, Netlify or Vercel; budget about $2 a month for your domain.
What you’d give up
- Drag-and-drop editing that anyone on the team can use
- Built-in payments, bookings and online store tools
- Hosting, SSL and uptime handled for you
- Templates and an app market for add-ons
Risks the price doesn’t show
Every text change needs a code edit or a prompt unless you add a CMS.
Wix handles sitemaps, redirects and SSL for you. You would set up and test each one.
A contact form needs spam protection and reliable email delivery.
When the verdict flips
Switch to BUY if your site runs a store, bookings or memberships through Wix, because those tools are the hard part to move. Switch to BUILD only if developers on your team will edit a plain marketing site.
Sources
Wix plans · Wix premium plans (Wix blog) · Wix pricing, Sept 2026 (Website Builder Expert)
Build hours are our estimates for one person using an AI app builder. How we score. Spotted a wrong price? Tell us on X @BuildictHQ.
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