Link-in-bio pages

Should you build your own Linktree?

Build it. It’s one static page, and the real win is your own domain, not the $12.

BUILD

Short answer

A link-in-bio page is a single page of links. You can vibe-code it in an afternoon and host it for free. The money you save is small (about $180 over 3 years). You also lose the Linktree branding, keep the SEO on your own domain, and skip the commerce fees on lower plans.

Buy for 3 years
$432
Pro, $12/mo
Build and run for 3 years
$253
4 h to build, 0.1 h/mo upkeep
Verdict
BUILD
Money and risk combined

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Cheaper options

FreeBio.linkFree plan on a bio.link address; the paid plan adds a custom domainA hosted free swap that keeps Bio.link branding, with fewer commerce and analytics tools than Linktree.Open sourceLinkStackFree to self-host (AGPL-3.0); you pay for your own hostingAn open-source link page you run on your own server, so you handle the updates and the uptime.CheaperCarrdFree plan; Pro Standard $19 a yearA one-page builder with a custom domain and a form, though click tracking needs a Google Analytics embed.

Linktree pricing in 2026

PlanBilled yearlyBilled monthly
Starter$6/mo$8/mo
Pro Typical$12/mo$15/mo
Premium$30/mo$35/mo

Free plan: Unlimited links, basic themes and basic analytics, with Linktree branding

Paying too much? The free plan covers a simple list of links. Pay for Pro only to hide the Linktree logo or to sell through your page.

Billed annually. Linktree’s pricing page shows local-currency prices that our checker could not read, so these USD prices come from two 2026 reviews that agree. Premium shows as $28 to $30 depending on the review. Checked October 26, 2026 from 2026 reviews.

Run your own numbers

Defaults are a typical small team at $30/hour. Change anything.

If you buy Linktree
If you build it
Buy
$432
Build
$253

Building saves about $179 over 3 years.

3-year totals. Building includes your time, upkeep, running costs and one month of an AI app builder ($25). Change any number to match your situation.

What you’d build

  • One responsive page on your own domain
  • Links, social icons and an embedded video
  • Privacy-friendly click tracking
  • Optional email capture

Static hosting free tiers (Netlify, Vercel, Cloudflare Pages) cover it.

What you’d give up

  • Built-in analytics dashboards
  • Link scheduling and priority links
  • Commerce and storefront features
  • Editing from a phone app

Risks the price doesn’t show

BreakageLow

It’s a static page, so there is almost nothing to break.

EditingLow

Changing a link means a quick code edit, or a tiny admin page if you add one.

When the verdict flips

Switch to BUY if you sell through it and use Linktree’s commerce features. Check their current seller fees first.

Build your own Linktree this weekend

The free Build Blueprint gives you the spec, a database schema with security rules, and the prompts to paste into Lovable or Claude Code, in order.

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Sources

Linktree pricing · Linktree pricing, Oct 2026 (Replug) · Linktree pricing 2026 (u2l.ai)

Build hours are our estimates for one person using an AI app builder. How we score. Spotted a wrong price? Tell us on X @BuildictHQ.

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